Of this form, in function of the considered subject and the objectives of this research, it was opted to the quantitative and qualitative methodology, as well as for the case study. Quantitative research as KESTRING (2001) is appropriate to measure as many opinions, attitudes, preferences and behaviors. It is especially projected to generate measured necessary and trustworthy that allows to an analysis statistics. The questions must be direct and easily you quantified and sample must be great the sufficient to make possible an analysis trustworthy statistics. Qualitative research in accordance with IBOPE (2004) is exploratria, that is, stimulates the interviewed ones to think freely on some subject, object or concept. They make to emerge subjective aspects and reach motivations not explicit, or exactly conscientious, in spontaneous way. They are used when perceptions and agreement search on the general nature of a question, opening space for the interpretation. The case study she is one of the methodologies oldest in the scientific inquiry, but she had its first effort of establishment of protocols, for one practical one unified, in 1994, when the workmanship of Yin came the public.
Since then, the related text comes if becoming basic reference for inquiries under this method (MARTINS 2008). In the referring one to this study, the collection of data was carried through through a questionnaire with open questions (02) and closed (14), applied to a universe of 200 employees of bank agencies of some institutions located in the city of Gravata, way that its data could be analyzed, be generalized and projected for that universe. The confection of the closed questions gave to a scale Likert type on the basis of, with nine (9) levels of answers, that had been tabulated in Excel, compiled and presented in descriptive format with absolute numbers. Likert is a scale proposal for Rensis Likert in 1932, where the respondents beyond agreeing or disagreeing with the affirmations, also inform which its degree of agreement or discord how much to the presented question.
Since then, the related text comes if becoming basic reference for inquiries under this method (MARTINS 2008). In the referring one to this study, the collection of data was carried through through a questionnaire with open questions (02) and closed (14), applied to a universe of 200 employees of bank agencies of some institutions located in the city of Gravata, way that its data could be analyzed, be generalized and projected for that universe. The confection of the closed questions gave to a scale Likert type on the basis of, with nine (9) levels of answers, that had been tabulated in Excel, compiled and presented in descriptive format with absolute numbers. Likert is a scale proposal for Rensis Likert in 1932, where the respondents beyond agreeing or disagreeing with the affirmations, also inform which its degree of agreement or discord how much to the presented question.
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