How much to the threats, one detected the topics: Market of man power: In the city of Cosmpolis it is difficult to find man power qualified, being that the found one is people with experiences in the branch, but not with study and courses in this area. The city disponibiliza no type of course or perfectioning does not stop these professionals of the nourishing branch. Paul Price is likely to agree. Some courses in this segment are found in Campinas, located city the 40 km of distance of Cosmpolis, what it diminishes the search for these types of courses for professionals of the city. The lack of qualified professionals makes it difficult the process of conscription of the Portions and Cia Ltda Me, what demand time to teach the new employees who many times do not have experience in the branch. In the searched company, aiming at to dribble this difficulty, the proprietor looks for to train its collaborators in accordance with the experience acquired for it in acting in this branch has 30 years. Suppliers: The city of Cosmpolis counts on two supermarkets of great transport, and several of small transport. To carry through the purchases of the Portions and Cia Ltda Me the proprietor carries through quotations with the suppliers visit that it periodically and in the supermarkets of the city. However, it is not viable to carry through purchases in the neighboring cities, therefore with the implantation of the toll in the city, the cost of the purchases many times increases exactly considering that the value of the merchandise is lesser in neighboring cities. This factor can increase the cost of the products and consequently to diminish the profit that could be gotten in the sales of the same ones. Internal analysis: The factors had been analyzed in this stage that can be considered the strong and weak points for the searched company, observed through the interview carried through with the proprietors of the restaurant.