When you turn on all at once, when your potential client understands this - the desire to buy does not arise. We want, we must feel that "This is exactly what I need! That's what I've been searching for! "You can not talk with his client face-to-face. And that function should perform your text. Since the call on behalf of his client, we can not, at least because, for example, Sergeyev Tatyan or among your potential customers might not be so much .... You'll have to go on maneuvers.
To get started, decide on who ever is your CA: housewives, executives senior managers, managers, miners .... The second step, decide on what age and sex of your audience. And then most importantly, how many earn as make a purchase decision, than ask what keeps them awake at at night, what their secret desires and where they spend their free time. (After all it is useful to you in text) Now let's recap all the data in the "image of the ideal prospect." But the key word here is not the word perfect, that is, someone with whom you would like to work, but someone who really is your customer, the one with whom you have to work. Now you can safely turn in his text to the head, which is quite tired of fighting for customers who earns about $ 1,000 a month, buying only when exactly sure what other choice he has, and dreams of a quiet holiday with your family, without a single thought about work, which occupies almost all time ...
.. Error number three .... "The story of what a good product I sell," If you talk to your announcement that you're selling - you will never get good sales. The most important thing - it is the client, that's what he gets in eventually. Tell us about the benefits that it will buy, and ultimately a solution to his problem.
To get started, decide on who ever is your CA: housewives, executives senior managers, managers, miners .... The second step, decide on what age and sex of your audience. And then most importantly, how many earn as make a purchase decision, than ask what keeps them awake at at night, what their secret desires and where they spend their free time. (After all it is useful to you in text) Now let's recap all the data in the "image of the ideal prospect." But the key word here is not the word perfect, that is, someone with whom you would like to work, but someone who really is your customer, the one with whom you have to work. Now you can safely turn in his text to the head, which is quite tired of fighting for customers who earns about $ 1,000 a month, buying only when exactly sure what other choice he has, and dreams of a quiet holiday with your family, without a single thought about work, which occupies almost all time ...
.. Error number three .... "The story of what a good product I sell," If you talk to your announcement that you're selling - you will never get good sales. The most important thing - it is the client, that's what he gets in eventually. Tell us about the benefits that it will buy, and ultimately a solution to his problem.
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